Third Culture / Dialog & Insights, Inc.
ph: 450-670-5865 / 416-907-6580
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Qualitative Moderation and Interviewing
The key to good qualitative
When it comes to qualitative research, moderator experience is key to success. A good moderator must be able to quickly establish rapport with respondents and earn their trust, see and seize opportunities to probe for unexpected insights and have perfect mastery or a wide variety of tools to be able to probe for and validate information from a number of angles.
Our experience...
We offer over 12 years of experience specialised in bilingual moderation (focus groups and workshops, dyades, triads, in-depth interviews and in-situ observation/ethnography).
By area
Our experience includes several projects in the following areas:
- B2B research (top management and business owners, sales force, human resources)
- Research among newcomers and ethnic minorities
- Website usability/web user experience testing
- Human resources recruitment, retention and integration
- Brand image and competitive positioning
- Market potential and needs analysis
- Product and service concept tests
- Sales and marketing strategy exploration and evaluation
- Advertising and communications testing
By industry
And across the following industries:
- Financial services and insurance
- Telecommunications
- Food and beverage production, distribution and packaging
- Tourism and recreation
- Community and public services
- Health and medical / pharmaceutical care
- Fashion and beauty
Why our clients choose us
Third Culture is the supplier of choice for a number of Canadian research firms who have relied for our qualitative expertise for years. They choose us because:
- Our experience and professionalism is their assurance that their reputation for excellence and their client relationships will be upheld
- Our expertise and creativity means their clients get concrete results
- Our flexibility and ability to rapidly understand client needs mean peace-of-mind and great value throughout the project chain
ph: 450-670-5865 / 416-907-6580
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