Third Culture / Dialog & Insights, Inc.

When attracting web users is no longer enough 

In the age of Web 2.0, the questions is no longer whether or not you need an online presence.  For our clients, attracting clients to their website is nothing but the first step.

With millions of sites competing for user attention, a site has less than 5 seconds to prove it can meet a user's needs.  Satisfaction with the user experience is now what determines whether a user will come back to your site or stay, how often and for how long.  But how do you monitor the experience of a customer who's interaction with you happens out of your sight? 

Third Culture's 3-Way Mirror (TM)Screen Shot Click the magnifying glass to zoom

 Third Culture's 3-way Mirror (TM) is the answer.  This unique, practical and affordable approach to web user experience testing allows you to:

• Observe and follow the paths users take through your site
• Hear what they perceive and think
• Assess what they feel as you watch them react to your site

Thanks to the 3-way mirror(TM), our clients:

• Design home pages that hold visitors interest past the critical first 3  seconds
• Craft and test navigational triggers using keywords and visual cues that fit with user thought patterns
• Organise their site content to follow the flow of user needs and interaction stages
• Choose content that helps deepen user relationships with their brand or organisation