Third Culture / Dialog & Insights, Inc.

Diversity in Canada

The face of Canada is in a state of profound change.  According to Statistics Canada, between 2006 and 2031, the number of immigrants (first generation) in the country will double and one in every four people will have been born outside the country.  Furthermore, since the beginning of the millenium, the cultural diversity within immigration has increased rapidly.  Between 2006 and 2031, diversity will have almost doubled along each of the following dimensions:

• The proportion of visible minorities (increase from 13% in 2001 to 31% in 2031)
• The proportion of non-native English or French speakers (increase from 19% in 2001 to 30% in 2031)
• The proportion from non-Christian religious denominations (increase from 6% in 2001 to 14% in 2031).

Change is happening even faster in large cities.  Already today, visible minorities represent 40% of the populations of Toronto and Vancouver and 16% of that of Montreal.  In 2031, these numbers will increase to 60% and 30% respectively.

Companies and organisations that seek growth cannot but adapt to these changes because immigration today accounts for nearly half of Canada's population increase.  Morever, newcomers and ethnic minorities represent high potential markets in a number of areas.

Click below for more about:

• Our Team
• Methods in Ethnic Minority Research

What we can do

Against this backdrop, Third Culture is helping its clients:

• Understand the impact of diversity on their target markets, competitive position and, employee recruitment and retention efforts
• Understand the needs, preferences, habits and values of these segments of society
• Discover unmeet needs
• Identify the best ways to reach these target populations

How you will benefit 

Our clients are consolidating their competitive positions by:

• Ensuring their share of ethnic markets
• Being among the first to reach out to these segments
• Building loyalty among these markets by increasing their brand affinity and penetration
• Maximising their ROI on efforts to reach these communities
• Capturing opportunities to increase their human capital and potential for innovation
• Minimising the costs of adapting to demographic change