Third Culture / Dialog & Insights, Inc.

Communicating and advertising the right way

Communications and advertising agencies work hard to determine the right approach to capture the attention of the segments targeted and speak directly to their needs, desires and underlying values.

Third Culture offers agencies and their clients a broad repertoire of methods aimed at revealing what is at the heart-strings of each market segment.

Whether the aim is to:

• Compare various approaches to optimizing brand image
• Evaluate advertising concepts at various stages of their development
• Explore creative angles by gaining familiarity with consumer language, habits, preferences and perceptions pertaining to a product or service category
• Test for the messages conveyed and imagery evoked by different concepts
• Get information on the best means to reach niche markets

...our services will help you maximise your return on advertising and communications expenses.

Why our clients choose us 

Our services are particularly well adapted work in the communications and advertising industry because:

• We have mastered and regularly use several projective techniques that allow us to reveal perceptions, habits and underlying beliefs that the consumer him or herself is often unaware of but that are often key to gaining deeper resonance with the target
• We offer innovative and affordable online solutions that allow us to test concept drafts quickly and among a small number of respondents before moving further along a given creative path
• We work comfortably with the short timelines often required in this industry
• And, we always prioritize understanding the overall communications and branding strategy to make sure the research is directed towards getting actionable results.