Third Culture / Dialog & Insights, Inc.

Building a brand strategy

Branding specialists help their clients lay out an overall strategy that is in line with their mission, vision, values, culture, resources and competitive environment. 

Third Culture works closely with branding consultants and their clients to:

• Evaluate the existing perceptions of the brand
• Categorize main competitors on the basis of their degree of distinction and relative strengths and weaknesses, as perceived by consumers
• Understand the evocative potential of the various brand differentiation axes proposed (personality traits, strengths and weaknesses evoked and the potential for appeal of the brand imagery chosen)
• Explore the most effective ways to communicate the brand personality (words, images, actions or offer)
• Test the evocative potential of various aspects or the brand architecture system (name, logo, signature)

Why our clients choose us 

When it comes to brand strategy, the value of research is directly proportional to research knowledge of the client's overarching strategic context.

This is why our clients turn to us:

• Our research team has strategic training and experience and a natural instinct for the field
• Our global approach to client relationships means we begin each project with a thorough understanding of the client's objectives, constraints and guiding vision
• Our tool box offers several methods that are perfect for revealing the different components of brand associations, including those consumers are not even aware of having