Third Culture / Dialog & Insights, Inc.

Research Areas

• Market Potential and Strategy Evaluation

• Communication Strategy and Advertising Testing

• Brand Strategy Exploration and Evaluation

• Newcomer and Ethnic Minority Research

• Employee Recruitment and Retention Strategy
• Website User Experience Evaluation

Tools & Methodologies

• Group discussions ("focus groups")

           ...Projective

              techniques

           ...Online bulletin

              boards

• In-depth interviews (IDIs)

           ...Telephone

           ...Face-to-face

           ...Online

• Ethnography / observational research

           ...In person

           ...Photo/video

           ...Mobile

           ...Web-use (webcam enabled)

           ...Rapid ethnographic assessment (REA)