Third Culture / Dialog & Insights, Inc.


ph: 450-670-5865 / 416-907-6580

info@thirdculturedi.com

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    • Communication Strategy and Advertising Testing
    • Brand Strategy Exploration and Evaluation
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    • Employee Recruitment and Retention Strategy
    • Web User Experience Testing
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Research Areas


Research Areas

 

 

  • Market Potential and Strategy Evaluation

  • Communication Strategy and Advertising Testing

  • Brand Strategy Exploration and Evaluation

  • Newcomer and Ethnic Minority Research

  • Employee Recruitment and Retention Strategy
  • Website User Experience Evaluation

 

     

    Tools & Methodologies

    • Group discussions ("focus groups")

               ...Projective

                  techniques

               ...Online bulletin

                  boards

    • In-depth interviews (IDIs)

               ...Telephone

               ...Face-to-face

               ...Online

    • Ethnography / observational research

               ...In person

               ...Photo/video

               ...Mobile

               ...Web-use (webcam enabled)

               ...Rapid ethnographic assessment (REA)

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    ph: 450-670-5865 / 416-907-6580

    info@thirdculturedi.com